Aimovig
Aimovig is a once-monthly shot for migraine prevention, up against a category full of daily pills and routines nobody wants to think about. So instead of opening with stats, the ads stay grounded in everyday life—the small, ordinary moments migraine tends to interrupt. The ads land on a core message of one shot a month beats a pile of daily reminders. Less "ask your doctor," more "here's your month back.
Voxzogo
Voxzogo is a growth-plate injection for kids with achondroplasia, and this work leads with trust before it leads with a drug name. It's really about helping parents understand what managing the condition actually looks like day to day, before we even mention the product. Less of a hard sell, more about just showing up as a resource first.
